The promise
If Avidra doesn't pay for itself in 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · EDMONTON
What a missed call costs an Edmonton roofing shop
Phone rings firstText-back under 5 seconds30-day guarantee
It's 7pm in May and the ceiling stain in a homeowner's bedroom in Edmonton just got bigger. They've been calling roofers since the rain started. You're the fourth name on their list. You won't see the missed call until tomorrow morning.
What Avidra does
Avidra answers your phone, however you've wired it. Live with AI voice, or text-back if the call goes missed, or both running together. The caller gets a real response. You get the captured lead.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Where the math breaks even
Break-even is one recovered job a month on either paid tier. The free plan has no time limit and needs no card, so you can watch Avidra catch a real roofing lead that would have gone to voicemail before you decide to pay for anything.
How you wire it up
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
The Free tier covers SMS text-back at $0, so you can test missed-call recovery before paying; AI voice answering starts on Pro.
Where Avidra stops
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
The numbers on a roofing shop your size.
4 calls/week missed$1,200 avg job$4,800 / week$20,800 / month$249,600 / year
Fewer than 3% of homeowners pushed to voicemail leave a message. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
Calls roofers in Edmonton actually take
The calls that land most often go something like this. Soffit and fascia replacement tied to a roof job. Ceiling stain that appeared after last week's storm. Tear-off quote on a 25-year-old asphalt roof. Skylight that started dripping after a heavy rain. Each is the same opportunity. The phone is the bottleneck.
After hours, the calls shift. The patience is shorter and the stakes are higher. Active leak during a rainstorm, water coming through the ceiling. Tree limb through the roof after a wind event. Fast pickup is the difference between the job and a callback that never gets returned.
What the year looks like
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Volume changes by season. Pickup rate shouldn't. Avidra fires the text-back the same way in February as it does in July, on a slow Tuesday or during a heat-advisory week.
How setup actually works
Setup is forwarding plus a script. Your existing business number forwards to Avidra so the AI picks up live calls and catches the ones that ring through to voicemail. You edit the default intake script in both directions. Voice and SMS share the same questions.
Most owners are live the same day. The test is a single call from another phone. The AI answers the call, walks the caller through the intake script, and captures the lead. After that, ring busy and watch the text-back fire.
Why speed matters more than channel
The lead is warm for about five minutes after the call. After that, the caller has scrolled to the next name and most likely already dialed. Email lands too slowly to matter for booking decisions made in that first five minutes. A text-back inside seconds keeps the caller engaged through a short intake while you finish the current job. By the time you call back, the lead is qualified and already expecting your voice.
After-hours and on-the-ground in Edmonton
Ice dam season in Edmonton brings active-leak calls during the first warm-up after a deep cold snap. Calls come from Old Strathcona and from across Edmonton. The phone doesn't care about postal codes.
Common questions
What if a caller wants to schedule a free inspection?
The intake captures the request and gathers address, roof age, and any visible damage. Booking is on you.
Can it ask if it's single-family or multi-unit?
Yes. Property type and number of stories are standard intake questions.
Can it handle insurance-adjuster calls differently?
Yes. Adjuster-identified calls route to a separate intake that captures claim number and inspection window.
Can it pause during off-season?
Yes. By month, by week, or any time you want.
Will it tell the homeowner to call insurance first?
If you set the script to mention insurance, yes. Most roofers add a 'have your insurance info ready' line for storm-damage calls.
Try Avidra on your own number
Plug it in, miss a call, see what happens. Free to start, no card needed. Free to start. Texts back your missed callers, and answers live on Pro. Configure however your shop works.
Start free — no card