The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
PLUMBING · CALEDON
What a missed call costs a Caledon plumbing shop
Phone rings first4.2s response30-day guarantee
Saturday night, 9:43pm, a burst pipe call comes in from a homeowner in Caledon. They need someone now. Your voicemail box was full from Friday and they never even got the tone.
What Avidra does
Avidra answers your phone with AI voice the moment a call lands. The caller hears a real voice. You get a structured lead summary on your phone, the same way a text would arrive.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Where the math breaks even
Break-even is one recovered job a month for almost every plan tier. If Avidra catches one plumbing lead in the trial that would have gone to voicemail, you're already ahead on the year. The trial period is 14 days, so the math has the chance to prove itself before you're paying.
Two ways to set it up
Two setup paths. Path one is forwarding: your existing business number stays the front door, calls ring to your phone, and Avidra only catches the unanswered ones. Path two is direct: the Avidra number is the front door, AI picks up every call live, and it transfers to your cell when the caller asks for a human. Most one-truck shops use path one. Larger shops with reception coverage usually move to path two.
Both pickup modes run on the Free tier. AI voice answering and SMS text-back are included at $0, with 30 voice minutes a month.
Where Avidra stops
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
The numbers on a plumbing shop your size.
10 calls/week missed$400 avg job$4,000 / week$17,333 / month$208,000 / year
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
Calls plumbers in Caledon actually take
The calls that land most often go something like this. Outdoor hose bib split after a freeze. Leaking toilet flange the homeowner can see through the ceiling. Garburator humming but not turning. Kitchen drain backing up on a weeknight. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Sewage backing up onto a finished basement floor. No hot water at 9pm in a house with kids. Whoever answers first books it. Everyone else gets the voicemail tone.
What the year looks like
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
Most plumbers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
Getting Avidra answering your phone
Setup is two minutes. You connect your business number to Avidra, either by porting it or by setting your existing line to ring the Avidra number. The AI picks up from then on. You edit the default intake script to sound like your office, and the first real call uses your voice and your business name.
Most owners are live before lunch on the day they sign up. The honest test is to call your own line and have the AI answer. The questions land. The summary fires. You see the intake on your phone.
Why live pickup beats voicemail
Voicemail is where service leads go to die. A homeowner who hits voicemail at 7pm and gets a callback at 9am has already booked the next name on the list. Avidra picks up live, so the conversation starts in the first ring. By the time the caller would have hung up on voicemail, the AI has already captured the caller's name and address along with the basics of the call. The follow-up callback then lands into a warm conversation, not a cold one.
After-hours and on-the-ground in Caledon
TSSA-licensed work is required for gas-fired water heater swaps in Ontario. Backflow prevention testing on some municipal accounts needs a CCCDI-certified tester on file.
Common questions
What if the homeowner asks for a specific tech?
The text asks who they worked with previously. The answer is captured in the lead summary for your dispatch.
Can it ask whether the water has been shut off?
Yes. The script includes a shutoff-status check for emergencies. The answer lands in the lead summary.
Can I have different scripts for residential and commercial?
Yes. The script can branch on questions the caller answers. Residential gets one path, commercial gets another.
Will it disclose my dispatch fee?
Yes. Most plumbers add a 'service call fee is $X, applied to the job if you proceed' line to the script. The caller sees it before they commit.
What does the text say about pricing?
Whatever you've configured. Most plumbers use a 'we'll quote on site' default. Avidra never volunteers a price you didn't approve.
Try Avidra on your own number
14-day free trial. No credit card, no contract. If it doesn't catch your first missed call, you don't pay. Same intake. Same lead summary. Caledon or anywhere else we work.
Start free for 14 days