The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
PLUMBING · BRAMPTON
Saturday night, 9:43pm, a burst pipe call comes in from a homeowner in Brampton. They need someone now. Your voicemail box was full from Friday and they never even got the tone.
“homeowners hate talking to a robot, they'll just hang up”
Most callers can't tell the AI from a person on the first exchange. It uses your script and your business name, your recorded voice if you've added one. The few who do figure it out usually don't care, because they're getting a real reply at 8pm instead of voicemail.
“won't customers feel ghosted if the bot answers and not me”
The AI tells the caller you'll be in touch and offers to transfer when they ask. The bot's job is to keep the conversation warm, not impersonate you. Your call is the close. Most homeowners would rather get a fast response than voicemail in five days.
“I already have an answering service through my CRM”
If the CRM is taking calls in real time and responding in under five seconds, you don't need this. Most CRMs send a confirmation email an hour later. The five-second window is when the lead is still deciding which name to scroll to next.
Step 1 · AI picks up live, or texts back if you miss it
Avidra answers every call the moment it lands. If the call still rolls to voicemail for any reason, the SMS text-back fires the same way as the missed-call mode.
Step 2 · Qualifies the caller on whichever channel they're on
Voice intake or SMS intake, the data lands in your inbox the same way.
Step 3 · Transfer to you on call, or summary to your phone
If the call goes voice and the caller wants a human, the transfer fires. If it stays on text, the summary lands when intake completes.
Step 4 · The SMS thread stays open after, so they can text follow-ups
Voice call ends. SMS thread stays warm. The caller can text 'one more thing' and the AI picks up the conversation.
You decide who picks up first. Run the human-first mode: your phone rings, and Avidra only steps in if the call goes unanswered. Or run the AI-first mode: Avidra picks up live and transfers when the caller wants a human. Most shops start human-first because the customer relationship still flows through you. AI-first makes sense once the volume is past what one person can handle.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
Avidra isn't just for missed calls. The owner side runs on text and voice too. From a truck or a job site, you can text the Avidra number to relay a message to a specific customer, ask how today's leads are shaping up, or have the AI book a callback. It does what a human dispatcher would do, on whichever channel you're already using.
Here's what your line catches on a normal week. Low pressure on the second floor since the renovation. Sewer smell from a basement floor drain. Garburator humming but not turning. Water heater that stopped making hot water this morning. Each is the same opportunity. The phone is the bottleneck.
After hours, the calls shift. The patience is shorter and the stakes are higher. No hot water at 9pm in a house with kids. Burst supply line spraying into a ceiling. Fast pickup is the difference between the job and a callback that never gets returned.
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
Volume changes by season. Pickup rate shouldn't. Avidra fires the text-back the same way in February as it does in July, on a slow Tuesday or during a heat-advisory week.
Setup is forwarding plus a script. Your existing business number forwards to Avidra so the AI picks up live calls and catches the ones that ring through to voicemail. You edit the default intake script in both directions. Voice and SMS share the same questions.
Most owners are live the same day. The test is a single call from another phone. The AI answers the call, walks the caller through the intake script, and captures the lead. After that, ring busy and watch the text-back fire.
The lead is warm for about five minutes after the call. After that, the caller has scrolled to the next name and most likely already dialed. Email lands too slowly to matter for booking decisions made in that first five minutes. A text-back inside seconds keeps the caller engaged through a short intake while you finish the current job. By the time you call back, the lead is qualified and already expecting your voice.
Cold snaps in Brampton push burst-pipe calls into the after-hours queue every winter. Calls come from Bramalea and from across Brampton. The phone doesn't care about postal codes. TSSA-licensed work is required for gas-fired water heater swaps in Ontario. Backflow prevention testing on some municipal accounts needs a CCCDI-certified tester on file.
Will my customers know it's automated?
The text doesn't pretend to be a person, but it doesn't announce itself as a bot either. It says it's your office and that you'll be in touch.
Does it work for emergency-only after-hours?
Yes. Configure the after-hours script to acknowledge emergencies only and book non-emergencies for the next business day.
Can I forward an Avidra-captured lead to my CRM?
Yes. Each lead can email or webhook into your existing system.
Will it tell the homeowner I'm booked three weeks out?
Only if you've set that as a hard rule for the script. By default, Avidra captures the lead and lets you decide whether to take it.
Will it disclose my dispatch fee?
Yes. Most plumbers add a 'service call fee is $X, applied to the job if you proceed' line to the script. The caller sees it before they commit.
Plug it in, miss a call, see what happens. 14 days free, no card needed to start. Try Avidra on your real business number for 14 days. Picks up your missed calls. Picks up live if you let it. No card up front.
Start free for 14 daysRelated