The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
PLUMBING · MISSISSAUGA
The person who covers your phone when you can't is good at it. The third call about a leaking water heater is the one they had to put on hold. No third hand and the day doesn't slow down.
The drain cable is half-fed. Your hands are wet. The phone is in the kitchen on the counter.
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Step 1 · Missed call detected
Your business line gets monitored around the clock. The moment a call goes unanswered, a text goes out automatically.
Step 2 · SMS qualifier
The intake is configurable. By default it asks the caller's name, the property address, what's going on, and how soon they need someone. You can edit the script to add or cut any of those.
Step 3 · Job summary to your phone
You get a text with the caller's name, address, problem, and urgency. Tap to call back, or book it straight from the message.
Step 4 · You decide when to call back
Avidra holds the line for you. The caller gets a soft check-in after a configurable interval. You stay in control of when the human conversation starts.
You decide who picks up first. Run the human-first mode: your phone rings, and Avidra only steps in if the call goes unanswered. Or run the AI-first mode: Avidra picks up live and transfers when the caller wants a human. Most shops start human-first because the customer relationship still flows through you. AI-first makes sense once the volume is past what one person can handle.
Free tier includes both. AI voice and SMS text-back are both in the $0 floor, so neither pickup mode costs extra.
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
Most of these will look familiar. Outdoor hose bib split after a freeze. Kitchen drain backing up on a weeknight. Sewer smell from a basement floor drain. Water heater that stopped making hot water this morning. Pick up first and you book the job. Pick up second and you don't.
Off-hours calls run differently. Tighter, more urgent, less willing to wait until morning. No hot water at 9pm in a house with kids. Burst supply line spraying into a ceiling. The shop that picks up fast keeps the work.
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
For most plumbers, the call volume isn't flat. You probably already plan staffing and on-call coverage around the peaks. Avidra runs the same in busy season as in slow. No per-call charges, no surge pricing when the inbox gets loud.
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
Cold snaps in Mississauga push burst-pipe calls into the after-hours queue every winter. Leads start in Port Credit on Monday and from another corner of Mississauga on Tuesday. The product reads the same way regardless of where the call originated. TSSA-licensed work is required for gas-fired water heater swaps in Ontario. Backflow prevention testing on some municipal accounts needs a CCCDI-certified tester on file.
Will my customers know it's automated?
The text doesn't pretend to be a person, but it doesn't announce itself as a bot either. It says it's your office and that you'll be in touch.
Can I have different scripts for residential and commercial?
Yes. The script can branch on questions the caller answers. Residential gets one path, commercial gets another.
Will it tell the homeowner I'm booked three weeks out?
Only if you've set that as a hard rule for the script. By default, Avidra captures the lead and lets you decide whether to take it.
What if the homeowner asks for a specific tech?
The text asks who they worked with previously. The answer is captured in the lead summary for your dispatch.
Can it ask whether the water has been shut off?
Yes. The script includes a shutoff-status check for emergencies. The answer lands in the lead summary.
Start free for 14 days. No card required. Plug your business number in, miss a call on purpose, and see the text fire. Start free in 2 minutes. AI picks up calls you miss. AI picks up calls you want it to. The shop decides which.
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