The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · PHOENIX
Your crew's finishing a tear-off and you're up top checking the deck rot. The phone rings in the cab below. By the time you climb down, the message has rolled to voicemail and the homeowner has hung up.
“in the off-season I don't want more calls”
You can pause Avidra by day or by hour. Set it for storm weeks only if that's all you want. The forwarding is reversible from your phone.
“most of my leads come from door-knocking after storms”
Door-knocking still works. The phone keeps ringing while you're knocking. Avidra catches those calls so you don't have to choose between street and phone.
“insurance work is the majority of my book, those leads come from adjusters”
Adjuster calls still come on the same line. They hate voicemail. A reply that says you'll respond within the hour buys you that hour without losing the work.
Step 1 · AI picks up
The AI receptionist takes the call live. It opens with your business name and asks the caller what they need.
Step 2 · Qualifies the caller live
The AI walks the caller through the questions you'd ask. Configurable per trade, per shop, per script.
Step 3 · Transfers to you when they ask, or summarizes when they don't
Transfers route to whatever cell you've assigned. The AI doesn't hold the caller hostage if they want a human.
Step 4 · Lead summary lands on your phone
The lead summary lands as a regular SMS. You can read it between jobs without opening an app.
Two setup paths. Path one is forwarding: your existing business number stays the front door, calls ring to your phone, and Avidra only catches the unanswered ones. Path two is direct: the Avidra number is the front door, AI picks up every call live, and it transfers to your cell when the caller asks for a human. Most one-truck shops use path one. Larger shops with reception coverage usually move to path two.
Free tier includes both. AI voice and SMS text-back are both in the $0 floor, so neither pickup mode costs extra.
Avidra answers calls live with AI voice, or texts missed callers back if you'd rather. It runs your intake script. It captures jobs and relays messages to your customers when you ask. What it doesn't do: write your invoices, schedule your techs, replace your dispatcher, or pull customer history from your CRM.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
Avidra isn't just for missed calls. The owner side runs on text and voice too. From a truck or a job site, you can text the Avidra number to relay a message to a specific customer, ask how today's leads are shaping up, or have the AI book a callback. It does what a human dispatcher would do, on whichever channel you're already using.
Most of these will look familiar. Flashing repair around a chimney. Skylight that started dripping after a heavy rain. Tear-off quote on a 25-year-old asphalt roof. Ice dam damage showing on a top-floor ceiling after a thaw. Each is the same opportunity. The phone is the bottleneck.
After hours, the calls shift. The patience is shorter and the stakes are higher. Active leak during a rainstorm, water coming through the ceiling. Tree limb through the roof after a wind event. Fast pickup is the difference between the job and a callback that never gets returned.
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Volume changes by season. Pickup rate shouldn't. Avidra fires the text-back the same way in February as it does in July, on a slow Tuesday or during a heat-advisory week.
Setup is two minutes. You connect your business number to Avidra, either by porting it or by setting your existing line to ring the Avidra number. The AI picks up from then on. You edit the default intake script to sound like your office, and the first real call uses your voice and your business name.
Most owners are live before lunch on the day they sign up. The honest test is to call your own line and have the AI answer. The questions land. The summary fires. You see the intake on your phone.
Voicemail is where service leads go to die. A homeowner who hits voicemail at 7pm and gets a callback at 9am has already booked the next name on the list. Avidra picks up live, so the conversation starts in the first ring. By the time the caller would have hung up on voicemail, the AI has already captured the caller's name and address along with the basics of the call. The follow-up callback then lands into a warm conversation, not a cold one.
What if a caller wants to schedule a free inspection?
The intake captures the request and gathers address, roof age, and any visible damage. Booking is on you.
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
What does it say about pricing?
Whatever you've approved. Most roofers default to a 'we'll quote on site' line because pricing depends on what's actually up there.
Can it ask if it's single-family or multi-unit?
Yes. Property type and number of stories are standard intake questions.
Will it tell the homeowner to call insurance first?
If you set the script to mention insurance, yes. Most roofers add a 'have your insurance info ready' line for storm-damage calls.
Plug it in, miss a call, see what happens. 14 days free, no card needed to start. The product doesn't change by city. Phoenix roofers get the same thing every other market gets.
Start free for 14 daysRelated