The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
PLUMBING · WATERLOO
You're elbow-deep in a kitchen sink when the phone rings. By the time you wipe your hands and call back, the homeowner has already booked the next plumber on their list.
“my wife answers the phone when I'm on a job”
Lots of two-person operations run that way. Avidra is the backup for when both of you can't pick up. Saturday morning, school pickup, the third call in twenty minutes. Most owners set it to fire only after a missed call, not in place of the human.
“what if it can't answer a real plumbing question”
It doesn't try. The AI says you'll get back to them, asks for the basics so you can quote intelligently, and stops there. Pricing, scope, and any actual diagnosis stays with you. The product is intake, not advice.
“homeowners hate talking to a robot, they'll just hang up”
Most callers can't tell the AI from a person on the first exchange. It uses your script and your business name, your recorded voice if you've added one. The few who do figure it out usually don't care, because they're getting a real reply at 8pm instead of voicemail.
Step 1 · Missed call detected
Avidra sits on your business number and watches for unanswered calls. A missed call kicks off the text-back chain.
Step 2 · SMS qualifier
An SMS lands on the caller's phone within seconds. It identifies itself as your business and walks the caller through a short intake.
Step 3 · Job summary to your phone
A short text hits your phone with the lead. It reads like an SMS from your dispatcher. The answers are already structured for triage.
Step 4 · You decide when to call back
Avidra holds the conversation while you finish the current job. The caller stays warm. You decide if and when to follow up.
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
Both pickup modes run on the Free tier. AI voice answering and SMS text-back are included at $0, with 30 voice minutes a month.
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
Here's what your line catches on a normal week. Kitchen drain backing up on a weeknight. Outdoor hose bib split after a freeze. Water heater that stopped making hot water this morning. Main shutoff that won't fully close. Pick up first and you book the job. Pick up second and you don't.
Off-hours calls run differently. Tighter, more urgent, less willing to wait until morning. Water main leak between meter and house. Sewage backing up onto a finished basement floor. The shop that picks up fast keeps the work.
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
For most plumbers, the call volume isn't flat. You probably already plan staffing and on-call coverage around the peaks. Avidra runs the same in busy season as in slow. No per-call charges, no surge pricing when the inbox gets loud.
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
TSSA-licensed work is required for gas-fired water heater swaps in Ontario. Backflow prevention testing on some municipal accounts needs a CCCDI-certified tester on file.
Can I have different scripts for residential and commercial?
Yes. The script can branch on questions the caller answers. Residential gets one path, commercial gets another.
Will it tell the homeowner I'm booked three weeks out?
Only if you've set that as a hard rule for the script. By default, Avidra captures the lead and lets you decide whether to take it.
What if the homeowner asks for a specific tech?
The text asks who they worked with previously. The answer is captured in the lead summary for your dispatch.
What does the text say about pricing?
Whatever you've configured. Most plumbers use a 'we'll quote on site' default. Avidra never volunteers a price you didn't approve.
Can it ask whether the water has been shut off?
Yes. The script includes a shutoff-status check for emergencies. The answer lands in the lead summary.
Start free for 14 days. No card required. Plug your business number in, miss a call on purpose, and see the text fire. Try Avidra on your real business number for 14 days. Picks up your missed calls. Picks up live if you let it. No card up front.
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