The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
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PLUMBING · CAMBRIDGE
After-hours call answering for Cambridge plumbers
Phone rings first4.2s response30-day guarantee
You're elbow-deep in a kitchen sink when the phone rings. By the time you wipe your hands and call back, the homeowner has already booked the next plumber on their list.
A Tuesday in Cambridge
Tuesday at 9am you're loading the truck in Cambridge. The first call of the day is a low pressure on the second floor since the renovation. You're already booked solid by the time it's transcribed and sent back to your inbox. The phone's ringing in the truck cab and you're 14 feet up on a ladder.
The 4pm call is a homeowner with a leak under the sink. You can't take it. By 6:30pm there's an after-hours job too, a burst supply line spraying into a ceiling. Two missed calls, one half-day of revenue, no way to triage from a ladder.
What changes
Avidra answers your phone, however you've wired it. Live with AI voice, or text-back if the call goes missed, or both running together. The caller gets a real response. You get the captured lead.
The Tuesday morning call still happens. You still can't answer mid-job. Now the homeowner gets a text in under five seconds asking the basics. By the time you're back in the truck the lead is qualified and sitting in your inbox.
How you wire it up
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
What it costs
Free for 14 days. No card to start. Plans after the trial run from a flat monthly rate, not per-call. Most plumbers pay less per month than the value of one recovered job. See the pricing page for current numbers.
Where Avidra stops
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
The numbers on a plumbing shop your size.
10 calls/week missed$400 avg job$4,000 / week$17,333 / month$208,000 / year
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
Calls plumbers in Cambridge actually take
You probably recognize these patterns by now. Water heater that stopped making hot water this morning. Garburator humming but not turning. Outdoor hose bib split after a freeze. Leaking toilet flange the homeowner can see through the ceiling. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Water main leak between meter and house. Burst supply line spraying into a ceiling. Whoever answers first books it. Everyone else gets the voicemail tone.
What the year looks like
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
Most plumbers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
How setup actually works
Setup is forwarding plus a script. Your existing business number forwards to Avidra so the AI picks up live calls and catches the ones that ring through to voicemail. You edit the default intake script in both directions. Voice and SMS share the same questions.
Most owners are live the same day. The test is a single call from another phone. The AI answers the call, walks the caller through the intake script, and captures the lead. After that, ring busy and watch the text-back fire.
Why speed matters more than channel
The lead is warm for about five minutes after the call. After that, the caller has scrolled to the next name and most likely already dialed. Email lands too slowly to matter for booking decisions made in that first five minutes. A text-back inside seconds keeps the caller engaged through a short intake while you finish the current job. By the time you call back, the lead is qualified and already expecting your voice.
After-hours and on-the-ground in Cambridge
Cold snaps in Cambridge push burst-pipe calls into the after-hours queue every winter. Leads start in Galt on Monday and from another corner of Cambridge on Tuesday. The product reads the same way regardless of where the call originated. TSSA-licensed work is required for gas-fired water heater swaps in Ontario. Backflow prevention testing on some municipal accounts needs a CCCDI-certified tester on file.
Common questions
Does it work for emergency-only after-hours?
Yes. Configure the after-hours script to acknowledge emergencies only and book non-emergencies for the next business day.
What does the text say about pricing?
Whatever you've configured. Most plumbers use a 'we'll quote on site' default. Avidra never volunteers a price you didn't approve.
Can I forward an Avidra-captured lead to my CRM?
Yes. Each lead can email or webhook into your existing system.
Will it tell the homeowner I'm booked three weeks out?
Only if you've set that as a hard rule for the script. By default, Avidra captures the lead and lets you decide whether to take it.
Will my customers know it's automated?
The text doesn't pretend to be a person, but it doesn't announce itself as a bot either. It says it's your office and that you'll be in touch.
Try Avidra on your own number
Run the trial on your own line for two weeks. The first missed call you catch usually pays for the year. Avidra works the same in Cambridge as it does in the busiest market we cover. The intake script changes by trade, the rest stays the same.
Start free for 14 days