The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
PLUMBING · PETERBOROUGH
After-hours call answering for Peterborough plumbers
Phone rings first4.2s response30-day guarantee
Saturday night, 9:43pm, a burst pipe call comes in from a homeowner in Peterborough. They need someone now. Your voicemail box was full from Friday and they never even got the tone.
A Tuesday in Peterborough
Tuesday at 9am you're loading the truck in Peterborough. The first call of the day is a outdoor hose bib split after a freeze. You're already booked solid by the time it's transcribed and sent back to your inbox. Your hands are gloved, your boots are off, and the phone is in the kitchen on the counter. You'll get to it after this run.
The 4pm call is a homeowner with a leak under the sink. You can't take it. By 6:30pm there's an after-hours job too, a no hot water at 9pm in a house with kids. Two missed calls, one half-day of revenue, no way to triage from a ladder.
What changes
Avidra answers your phone, however you've wired it. Live with AI voice, or text-back if the call goes missed, or both running together. The caller gets a real response. You get the captured lead.
The Tuesday morning call still happens. You still can't answer mid-job. Now the homeowner gets a text in under five seconds asking the basics. By the time you're back in the truck the lead is qualified and sitting in your inbox.
Two ways to set it up
Two setup paths. Path one is forwarding: your existing business number stays the front door, calls ring to your phone, and Avidra only catches the unanswered ones. Path two is direct: the Avidra number is the front door, AI picks up every call live, and it transfers to your cell when the caller asks for a human. Most one-truck shops use path one. Larger shops with reception coverage usually move to path two.
Free tier includes both. AI voice and SMS text-back are both in the $0 floor, so neither pickup mode costs extra.
What it costs
Free for 14 days. No card to start. Plans after the trial run from a flat monthly rate, not per-call. Most plumbers pay less per month than the value of one recovered job. See the pricing page for current numbers.
What Avidra does and doesn't
Avidra answers calls live with AI voice, or texts missed callers back if you'd rather. It runs your intake script. It captures jobs and relays messages to your customers when you ask. What it doesn't do: write your invoices, schedule your techs, replace your dispatcher, or pull customer history from your CRM.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
The numbers on a plumbing shop your size.
10 calls/week missed$400 avg job$4,000 / week$17,333 / month$208,000 / year
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
Your assistant for the calls you do answer
Avidra isn't just for missed calls. The owner side runs on text and voice too. From a truck or a job site, you can text the Avidra number to relay a message to a specific customer, ask how today's leads are shaping up, or have the AI book a callback. It does what a human dispatcher would do, on whichever channel you're already using.
Calls plumbers in Peterborough actually take
The calls that land most often go something like this. Low pressure on the second floor since the renovation. Sewer smell from a basement floor drain. Kitchen drain backing up on a weeknight. Leaking toilet flange the homeowner can see through the ceiling. Pick up first and you book the job. Pick up second and you don't.
Off-hours calls run differently. Tighter, more urgent, less willing to wait until morning. Burst supply line spraying into a ceiling. Water main leak between meter and house. The shop that picks up fast keeps the work.
What the year looks like
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
For most plumbers, the call volume isn't flat. You probably already plan staffing and on-call coverage around the peaks. Avidra runs the same in busy season as in slow. No per-call charges, no surge pricing when the inbox gets loud.
How setup actually works
Setup is forwarding plus a script. Your existing business number forwards to Avidra so the AI picks up live calls and catches the ones that ring through to voicemail. You edit the default intake script in both directions. Voice and SMS share the same questions.
Most owners are live the same day. The test is a single call from another phone. The AI answers the call, walks the caller through the intake script, and captures the lead. After that, ring busy and watch the text-back fire.
Why speed matters more than channel
The lead is warm for about five minutes after the call. After that, the caller has scrolled to the next name and most likely already dialed. Email lands too slowly to matter for booking decisions made in that first five minutes. A text-back inside seconds keeps the caller engaged through a short intake while you finish the current job. By the time you call back, the lead is qualified and already expecting your voice.
After-hours and on-the-ground in Peterborough
TSSA-licensed work is required for gas-fired water heater swaps in Ontario. Backflow prevention testing on some municipal accounts needs a CCCDI-certified tester on file.
Common questions
Will it tell the homeowner I'm booked three weeks out?
Only if you've set that as a hard rule for the script. By default, Avidra captures the lead and lets you decide whether to take it.
Will it handle a 2am burst pipe call?
Yes. The text fires the same way at 2am as it does at 2pm. Most homeowners with a burst pipe text back within seconds. You see the lead and decide whether to take it that night.
Will it disclose my dispatch fee?
Yes. Most plumbers add a 'service call fee is $X, applied to the job if you proceed' line to the script. The caller sees it before they commit.
Can I forward an Avidra-captured lead to my CRM?
Yes. Each lead can email or webhook into your existing system.
Does it work for emergency-only after-hours?
Yes. Configure the after-hours script to acknowledge emergencies only and book non-emergencies for the next business day.
Try Avidra on your own number
Start free for 14 days. No card required. Plug your business number in, miss a call on purpose, and see the text fire. Same intake. Same lead summary. Peterborough or anywhere else we work.
Start free for 14 days