The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
PLUMBING · LONDON
What a missed call costs a London plumbing shop
Phone rings first4.2s response30-day guarantee
You're elbow-deep in a kitchen sink when the phone rings. By the time you wipe your hands and call back, the homeowner has already booked the next plumber on their list.
What Avidra does
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Where the math breaks even
Break-even is one recovered job a month for almost every plan tier. If Avidra catches one plumbing lead in the trial that would have gone to voicemail, you're already ahead on the year. The trial period is 14 days, so the math has the chance to prove itself before you're paying.
How you wire it up
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
Both pickup modes run on the Free tier. AI voice answering and SMS text-back are included at $0, with 30 voice minutes a month.
What Avidra does and doesn't
Avidra answers calls live with AI voice, or texts missed callers back if you'd rather. It runs your intake script. It captures jobs and relays messages to your customers when you ask. What it doesn't do: write your invoices, schedule your techs, replace your dispatcher, or pull customer history from your CRM.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
The numbers on a plumbing shop your size.
10 calls/week missed$400 avg job$4,000 / week$17,333 / month$208,000 / year
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
Calls plumbers in London actually take
The calls that land most often go something like this. Kitchen drain backing up on a weeknight. Sewer smell from a basement floor drain. Outdoor hose bib split after a freeze. Leaking toilet flange the homeowner can see through the ceiling. Each is the same opportunity. The phone is the bottleneck.
After hours, the calls shift. The patience is shorter and the stakes are higher. No hot water at 9pm in a house with kids. Water main leak between meter and house. Fast pickup is the difference between the job and a callback that never gets returned.
What the year looks like
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
Volume changes by season. Pickup rate shouldn't. Avidra fires the text-back the same way in February as it does in July, on a slow Tuesday or during a heat-advisory week.
Setup is short
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
The five-second window
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
After-hours and on-the-ground in London
Cold snaps in London push burst-pipe calls into the after-hours queue every winter. Calls come from Old North and from across London. The phone doesn't care about postal codes. TSSA-licensed work is required for gas-fired water heater swaps in Ontario. Backflow prevention testing on some municipal accounts needs a CCCDI-certified tester on file.
Common questions
Will it tell the homeowner I'm booked three weeks out?
Only if you've set that as a hard rule for the script. By default, Avidra captures the lead and lets you decide whether to take it.
Will my customers know it's automated?
The text doesn't pretend to be a person, but it doesn't announce itself as a bot either. It says it's your office and that you'll be in touch.
Will it disclose my dispatch fee?
Yes. Most plumbers add a 'service call fee is $X, applied to the job if you proceed' line to the script. The caller sees it before they commit.
Can it ask whether the water has been shut off?
Yes. The script includes a shutoff-status check for emergencies. The answer lands in the lead summary.
What if the homeowner asks for a specific tech?
The text asks who they worked with previously. The answer is captured in the lead summary for your dispatch.
Try Avidra on your own number
Point your missed calls at Avidra and see the first text-back land. Free for 14 days. No card to start. Same intake. Same lead summary. London or anywhere else we work.
Start free for 14 days