The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
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ELECTRICAL · CAMBRIDGE
Cambridge electricians: stop losing leads to voicemail
Phone rings first4.2s response30-day guarantee
Old electricians say the calls come in threes. You handle one, two come in while you're driving, and the third leaves a voicemail too vague to act on.
Why this matters in Cambridge
Cambridge winters bring the calls that cold weather always brings: pipes that froze overnight, furnaces that stopped on the coldest day, roofs that started leaking once the ice dam thawed. The calendar keeps the inbox full. Local housing stock matters. Pre-war stock in Galt and Preston, newer subdivisions in Hespeler. Grand River flood-zone considerations for some basement work. Galt and Preston send calls just like the rest of Cambridge does. The phone doesn't care about postal codes. Look. The fix is the same here as anywhere: text the caller back in five seconds instead of letting them roll to voicemail.
What Avidra does
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
How Avidra answers your missed calls
Step 1 · Missed call detected
Your business line gets monitored around the clock. The moment a call goes unanswered, a text goes out automatically.
Step 2 · SMS qualifier
The caller gets a friendly text from your business line asking what's needed to dispatch.
Step 3 · Job summary to your phone
The lead summary lands on your phone as a single message. Everything you need to prep for the call is there before you scroll down.
Step 4 · You decide when to call back
The caller stays in the loop while you finish your current job. A polite reminder fires if too much time passes.
Pick a pickup mode
You decide who picks up first. Run the human-first mode: your phone rings, and Avidra only steps in if the call goes unanswered. Or run the AI-first mode: Avidra picks up live and transfers when the caller wants a human. Most shops start human-first because the customer relationship still flows through you. AI-first makes sense once the volume is past what one person can handle.
Both pickup modes run on the Free tier. AI voice answering and SMS text-back are included at $0, with 30 voice minutes a month.
The phone end of your shop
Avidra owns the phone end of your shop. It picks up calls, runs the qualifier, captures the job, and relays the messages you ask it to send. Everything past the phone stays with you. Pricing, scheduling, dispatch, billing all live in your existing tools.
The text won't quote a panel swap. It won't promise an inspection slot. It won't argue with a homeowner over the phone about whether their flickering is a loose neutral or a bad breaker. The intake gets you to the panel faster. Everything after that is yours.
The math on your missed calls
The numbers on a electrical shop your size.
8 calls/week missed$300 avg job$2,400 / week$10,400 / month$124,800 / year
73% of homeowners don't leave a voicemail. They call the next electrician on Google.
Avidra catches them in 4.2 seconds.
Calls electricians in Cambridge actually take
The calls that land most often go something like this. GFCI outlet that keeps tripping after a bathroom remodel. Outlet sparking when a vacuum gets plugged in. Panel swap quote for a pre-1950 home with knob and tube. Service upgrade for a 1970s home with aluminum branch wiring. Pick up first and you book the job. Pick up second and you don't.
Off-hours calls run differently. Tighter, more urgent, less willing to wait until morning. Burning smell from a panel, lights flickering. Tree branch on a service drop after a wind storm. The shop that picks up fast keeps the work.
What the year looks like
Year-round demand. Small spikes in summer for EV chargers and patio circuits, and again before holidays for outdoor lighting.
For most electricians, the call volume isn't flat. You probably already plan staffing and on-call coverage around the peaks. Avidra runs the same in busy season as in slow. No per-call charges, no surge pricing when the inbox gets loud.
Setup is short
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
The five-second window
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
Common questions
What if a permit is required, will it disclose that?
Yes. Permit notice can be included in the intake message for your region.
Can it capture photos of the panel?
MMS replies with photos are captured and attached to the lead summary.
Can it integrate with my scheduling app?
The lead summary can webhook into most scheduling systems.
What about emergency calls like a burning smell?
Burning-smell and arcing-panel descriptions trigger a 'shut off the main and call 911 if you see flames' message before the booking conversation.
Will it handle aluminum-wiring inquiries?
Yes. Aluminum-wiring requests are flagged and routed for a site visit estimate.
Try Avidra on your own number
Two minutes of setup. Fourteen days free. Cancel if you don't see leads land that you would have lost. No card up front. Free for 14 days. AI answers your phone live, or texts back the missed callers. Configure however your shop works.
Start free for 14 days