The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · TORONTO
First really cold week of the season and an ice dam just dripped through a ceiling in Toronto. The homeowner called four numbers in ten minutes. The one who picked up is the one with the work.
You're on a ridge cap thirty feet up. The call rolls to voicemail before you reach the ladder.
Avidra answers your phone, however you've wired it. Live with AI voice, or text-back if the call goes missed, or both running together. The caller gets a real response. You get the captured lead.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Step 1 · AI picks up live, or texts back if you miss it
Avidra answers every call the moment it lands. If the call still rolls to voicemail for any reason, the SMS text-back fires the same way as the missed-call mode.
Step 2 · Qualifies the caller on whichever channel they're on
Voice intake or SMS intake, the data lands in your inbox the same way.
Step 3 · Transfer to you on call, or summary to your phone
Voice transfers route to your cell. SMS intakes route to your inbox as a summary. Both endpoints are your phone.
Step 4 · The SMS thread stays open after, so they can text follow-ups
Post-call, the SMS thread stays open as a follow-up channel. The caller can text the AI later and you don't lose the context.
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
Free tier includes both. AI voice and SMS text-back are both in the $0 floor, so neither pickup mode costs extra.
Avidra answers calls live with AI voice, or texts missed callers back if you'd rather. It runs your intake script. It captures jobs and relays messages to your customers when you ask. What it doesn't do: write your invoices, schedule your techs, replace your dispatcher, or pull customer history from your CRM.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
Here's what your line catches on a normal week. Flashing repair around a chimney. Soffit and fascia replacement tied to a roof job. Ice dam damage showing on a top-floor ceiling after a thaw. Insurance inspection booking after a hail event. Pick up first and you book the job. Pick up second and you don't.
Off-hours calls run differently. Tighter, more urgent, less willing to wait until morning. Active leak during a rainstorm, water coming through the ceiling. Tree limb through the roof after a wind event. The shop that picks up fast keeps the work.
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
For most roofers, the call volume isn't flat. You probably already plan staffing and on-call coverage around the peaks. Avidra runs the same in busy season as in slow. No per-call charges, no surge pricing when the inbox gets loud.
Setup is forwarding plus a script. Your existing business number forwards to Avidra so the AI picks up live calls and catches the ones that ring through to voicemail. You edit the default intake script in both directions. Voice and SMS share the same questions.
Most owners are live the same day. The test is a single call from another phone. The AI answers the call, walks the caller through the intake script, and captures the lead. After that, ring busy and watch the text-back fire.
The lead is warm for about five minutes after the call. After that, the caller has scrolled to the next name and most likely already dialed. Email lands too slowly to matter for booking decisions made in that first five minutes. A text-back inside seconds keeps the caller engaged through a short intake while you finish the current job. By the time you call back, the lead is qualified and already expecting your voice.
Ice dam season in Toronto brings active-leak calls during the first warm-up after a deep cold snap. A call might originate in Cabbagetown or three neighborhoods over. The text-back chain runs the same way in either case. Working-at-Heights training is mandatory for any crew working over three metres above grade in Ontario, and WSIB clearance is required to set foot on a customer's property.
Will it ask for the roof age?
Yes. The intake captures approximate roof age and material so you can prep a quote ballpark.
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
What if a caller wants to schedule a free inspection?
The intake captures the request and gathers address, roof age, and any visible damage. Booking is on you.
Can it ask if it's single-family or multi-unit?
Yes. Property type and number of stories are standard intake questions.
Will it tell the homeowner to call insurance first?
If you set the script to mention insurance, yes. Most roofers add a 'have your insurance info ready' line for storm-damage calls.
Start free for 14 days. No card required. Plug your business number in, miss a call on purpose, and see the text fire. Try Avidra on your real business number for 14 days. Picks up your missed calls. Picks up live if you let it. No card up front.
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