The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · RICHMOND
A wind storm rolls through Richmond overnight. By 7am you've got 22 missed calls. Five are insurance adjusters with quotes due today. The other 17 are homeowners who already called the next number after you didn't pick up.
“insurance work is the majority of my book, those leads come from adjusters”
Adjuster calls still come on the same line. They hate voicemail. A reply that says you'll respond within the hour buys you that hour without losing the work.
“in the off-season I don't want more calls”
You can pause Avidra by day or by hour. Set it for storm weeks only if that's all you want. The forwarding is reversible from your phone.
“what if a customer thinks the text is spam”
The text leads with your business name. Most customers recognize it because they just called that number. The recognition is what stops the spam read.
Step 1 · Missed call detected
A missed call to your business number lights up Avidra automatically. The first SMS fires before the caller has put their phone down.
Step 2 · SMS qualifier
The SMS opens with a brief acknowledgement, then asks the qualifying questions you'd ask if you'd answered.
Step 3 · Job summary to your phone
You get a text with the caller's name, address, problem, and urgency. Tap to call back, or book it straight from the message.
Step 4 · You decide when to call back
Avidra holds the conversation while you finish the current job. The caller stays warm. You decide if and when to follow up.
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
Avidra owns the phone end of your shop. It picks up calls, runs the qualifier, captures the job, and relays the messages you ask it to send. Everything past the phone stays with you. Pricing, scheduling, dispatch, billing all live in your existing tools.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
You probably recognize these patterns by now. Missing shingles after a high-wind day. Flashing repair around a chimney. Soffit and fascia replacement tied to a roof job. Ceiling stain that appeared after last week's storm. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Tree limb through the roof after a wind event. Active leak during a rainstorm, water coming through the ceiling. Whoever answers first books it. Everyone else gets the voicemail tone.
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Most roofers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
WorkSafeBC requires a written fall-protection plan for any roofing work over three metres above grade.
What about active-leak calls in the middle of a rain storm?
Active-leak calls trigger a 'we'll be in touch within the hour' script and route to your dispatch immediately.
Can it handle insurance-adjuster calls differently?
Yes. Adjuster-identified calls route to a separate intake that captures claim number and inspection window.
Can it ask if it's single-family or multi-unit?
Yes. Property type and number of stories are standard intake questions.
Can it pause during off-season?
Yes. By month, by week, or any time you want.
Will it ask for the roof age?
Yes. The intake captures approximate roof age and material so you can prep a quote ballpark.
Avidra answers your missed calls starting today. Free for 14 days, no card up front. See pricing for what comes after. Avidra reads the same whether the call comes from Richmond or from the next market over.
Start free for 14 daysRelated