The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · NEW WESTMINSTER
New Westminster roofers: stop losing leads to voicemail
Phone rings first4.2s response30-day guarantee
Insurance leads are the lifeblood and they don't wait. An adjuster's quote window is usually 72 hours. If you miss the first call, you've usually missed the work too.
Why this matters in New Westminster
New Westminster runs the same problem every other roofing market runs. Calls come in clustered, your hands are busy, and the homeowner won't wait for a callback. So. The fix is the same: pick up the call you can't answer with a text instead of a voicemail.
What Avidra does
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
How Avidra answers your missed calls
Step 1 · Missed call detected
Any unanswered call to your business number triggers an instant SMS to the caller. No setup per call, no manual approval.
Step 2 · SMS qualifier
The intake is configurable. By default it asks the caller's name, the property address, what's going on, and how soon they need someone. You can edit the script to add or cut any of those.
Step 3 · Job summary to your phone
The lead summary lands on your phone as a single message. Everything you need to prep for the call is there before you scroll down.
Step 4 · You decide when to call back
Avidra holds the line for you. The caller gets a soft check-in after a configurable interval. You stay in control of when the human conversation starts.
How you wire it up
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
Where Avidra stops
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
The numbers on a roofing shop your size.
4 calls/week missed$1,200 avg job$4,800 / week$20,800 / month$249,600 / year
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
Calls roofers in New Westminster actually take
You probably recognize these patterns by now. Skylight that started dripping after a heavy rain. Insurance inspection booking after a hail event. Ice dam damage showing on a top-floor ceiling after a thaw. Flashing repair around a chimney. Pick up first and you book the job. Pick up second and you don't.
Off-hours calls run differently. Tighter, more urgent, less willing to wait until morning. Tarp call after storm damage, can't wait until morning. Active leak during a rainstorm, water coming through the ceiling. The shop that picks up fast keeps the work.
What the year looks like
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
For most roofers, the call volume isn't flat. You probably already plan staffing and on-call coverage around the peaks. Avidra runs the same in busy season as in slow. No per-call charges, no surge pricing when the inbox gets loud.
Setup is short
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
The five-second window
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
Common questions
Can it ask if it's single-family or multi-unit?
Yes. Property type and number of stories are standard intake questions.
What about active-leak calls in the middle of a rain storm?
Active-leak calls trigger a 'we'll be in touch within the hour' script and route to your dispatch immediately.
What if a caller wants to schedule a free inspection?
The intake captures the request and gathers address, roof age, and any visible damage. Booking is on you.
Can it handle insurance-adjuster calls differently?
Yes. Adjuster-identified calls route to a separate intake that captures claim number and inspection window.
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
Try Avidra on your own number
Start free for 14 days. No card required. Plug your business number in, miss a call on purpose, and see the text fire. Avidra works the same in New Westminster as it does in the busiest market we cover. The intake script changes by trade, the rest stays the same.
Start free for 14 days