The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · MONTREAL
A wind storm rolls through Montreal overnight. By 7am you've got 22 missed calls. Five are insurance adjusters with quotes due today. The other 17 are homeowners who already called the next number after you didn't pick up.
“insurance work is the majority of my book, those leads come from adjusters”
Adjuster calls still come on the same line. They hate voicemail. A reply that says you'll respond within the hour buys you that hour without losing the work.
“in the off-season I don't want more calls”
You can pause Avidra by day or by hour. Set it for storm weeks only if that's all you want. The forwarding is reversible from your phone.
“what if a customer thinks the text is spam”
The text leads with your business name. Most customers recognize it because they just called that number. The recognition is what stops the spam read.
Step 1 · AI picks up live, or texts back if you miss it
Avidra answers every call the moment it lands. If the call still rolls to voicemail for any reason, the SMS text-back fires the same way as the missed-call mode.
Step 2 · Qualifies the caller on whichever channel they're on
Same intake script runs on voice or by SMS. The caller is asked the same questions either way.
Step 3 · Transfer to you on call, or summary to your phone
If the call goes voice and the caller wants a human, the transfer fires. If it stays on text, the summary lands when intake completes.
Step 4 · The SMS thread stays open after, so they can text follow-ups
After a voice call ends, the SMS thread stays open. The caller can text follow-up questions and the AI keeps the conversation going.
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
Both pickup modes run on the Free tier. AI voice answering and SMS text-back are included at $0, with 30 voice minutes a month.
Avidra owns the phone end of your shop. It picks up calls, runs the qualifier, captures the job, and relays the messages you ask it to send. Everything past the phone stays with you. Pricing, scheduling, dispatch, billing all live in your existing tools.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
The promise
No forms. No retention call.
Asad
The calls that land most often go something like this. Tear-off quote on a 25-year-old asphalt roof. Skylight that started dripping after a heavy rain. Ice dam damage showing on a top-floor ceiling after a thaw. Ceiling stain that appeared after last week's storm. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Active leak during a rainstorm, water coming through the ceiling. Tarp call after storm damage, can't wait until morning. Whoever answers first books it. Everyone else gets the voicemail tone.
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Most roofers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
Setup is forwarding plus a script. Your existing business number forwards to Avidra so the AI picks up live calls and catches the ones that ring through to voicemail. You edit the default intake script in both directions. Voice and SMS share the same questions.
Most owners are live the same day. The test is a single call from another phone. The AI answers the call, walks the caller through the intake script, and captures the lead. After that, ring busy and watch the text-back fire.
The lead is warm for about five minutes after the call. After that, the caller has scrolled to the next name and most likely already dialed. Email lands too slowly to matter for booking decisions made in that first five minutes. A text-back inside seconds keeps the caller engaged through a short intake while you finish the current job. By the time you call back, the lead is qualified and already expecting your voice.
Ice dam season in Montreal brings active-leak calls during the first warm-up after a deep cold snap. Calls come from Plateau-Mont-Royal and from across Montreal. The phone doesn't care about postal codes.
What does it say about pricing?
Whatever you've approved. Most roofers default to a 'we'll quote on site' line because pricing depends on what's actually up there.
Does it handle commercial flat-roof inquiries?
Yes. Commercial intake is a separate path that captures roof type, building age, and existing warranty status.
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
Can it pause during off-season?
Yes. By month, by week, or any time you want.
What if a caller wants to schedule a free inspection?
The intake captures the request and gathers address, roof age, and any visible damage. Booking is on you.
Avidra answers your missed calls starting today. Free for 14 days, no card up front. See pricing for what comes after. Same intake. Same lead summary. Montreal or anywhere else we work.
Start free for 14 daysRelated