The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · MARKHAM
What a missed call costs a Markham roofing shop
Phone rings first4.2s response30-day guarantee
A hail storm hit Sunday. By Tuesday, three claims adjusters have called. You answered the first. The other two left messages, then called the roofer two doors down.
What Avidra does
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Where the math breaks even
Break-even is one recovered job a month for almost every plan tier. If Avidra catches one roofing lead in the trial that would have gone to voicemail, you're already ahead on the year. The trial period is 14 days, so the math has the chance to prove itself before you're paying.
How you wire it up
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
What Avidra does and doesn't
Avidra answers calls live with AI voice, or texts missed callers back if you'd rather. It runs your intake script. It captures jobs and relays messages to your customers when you ask. What it doesn't do: write your invoices, schedule your techs, replace your dispatcher, or pull customer history from your CRM.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
The numbers on a roofing shop your size.
4 calls/week missed$1,200 avg job$4,800 / week$20,800 / month$249,600 / year
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
Calls roofers in Markham actually take
Here's what your line catches on a normal week. Tear-off quote on a 25-year-old asphalt roof. Skylight that started dripping after a heavy rain. Missing shingles after a high-wind day. Insurance inspection booking after a hail event. Each is the same opportunity. The phone is the bottleneck.
After hours, the calls shift. The patience is shorter and the stakes are higher. Tree limb through the roof after a wind event. Active leak during a rainstorm, water coming through the ceiling. Fast pickup is the difference between the job and a callback that never gets returned.
What the year looks like
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Volume changes by season. Pickup rate shouldn't. Avidra fires the text-back the same way in February as it does in July, on a slow Tuesday or during a heat-advisory week.
Setup is short
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
The five-second window
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
After-hours and on-the-ground in Markham
Ice dam season in Markham brings active-leak calls during the first warm-up after a deep cold snap. A call might originate in Unionville or three neighborhoods over. The text-back chain runs the same way in either case. Working-at-Heights training is mandatory for any crew working over three metres above grade in Ontario, and WSIB clearance is required to set foot on a customer's property.
Common questions
Will it tell the homeowner to call insurance first?
If you set the script to mention insurance, yes. Most roofers add a 'have your insurance info ready' line for storm-damage calls.
Does it handle commercial flat-roof inquiries?
Yes. Commercial intake is a separate path that captures roof type, building age, and existing warranty status.
Can it pause during off-season?
Yes. By month, by week, or any time you want.
Can it handle insurance-adjuster calls differently?
Yes. Adjuster-identified calls route to a separate intake that captures claim number and inspection window.
What does it say about pricing?
Whatever you've approved. Most roofers default to a 'we'll quote on site' line because pricing depends on what's actually up there.
Try Avidra on your own number
Plug it in, miss a call, see what happens. 14 days free, no card needed to start. The same product runs in Markham as it does in every other market we cover.
Start free for 14 days