The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
ROOFING · LONDON
What a missed call costs a London roofing shop
Phone rings first4.2s response30-day guarantee
First really cold week of the season and an ice dam just dripped through a ceiling in London. The homeowner called four numbers in ten minutes. The one who picked up is the one with the work.
What Avidra does
Avidra answers your phone with AI voice the moment a call lands. The caller hears a real voice. You get a structured lead summary on your phone, the same way a text would arrive.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Where the math breaks even
Break-even is one recovered job a month for almost every plan tier. If Avidra catches one roofing lead in the trial that would have gone to voicemail, you're already ahead on the year. The trial period is 14 days, so the math has the chance to prove itself before you're paying.
How you wire it up
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
Both pickup modes run on the Free tier. AI voice answering and SMS text-back are included at $0, with 30 voice minutes a month.
Where Avidra stops
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
The numbers on a roofing shop your size.
4 calls/week missed$1,200 avg job$4,800 / week$20,800 / month$249,600 / year
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
Calls roofers in London actually take
The calls that land most often go something like this. Ceiling stain that appeared after last week's storm. Skylight that started dripping after a heavy rain. Missing shingles after a high-wind day. Flashing repair around a chimney. Pick up first and you book the job. Pick up second and you don't.
Off-hours calls run differently. Tighter, more urgent, less willing to wait until morning. Active leak during a rainstorm, water coming through the ceiling. Tarp call after storm damage, can't wait until morning. The shop that picks up fast keeps the work.
What the year looks like
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
For most roofers, the call volume isn't flat. You probably already plan staffing and on-call coverage around the peaks. Avidra runs the same in busy season as in slow. No per-call charges, no surge pricing when the inbox gets loud.
Getting Avidra answering your phone
Setup is two minutes. You connect your business number to Avidra, either by porting it or by setting your existing line to ring the Avidra number. The AI picks up from then on. You edit the default intake script to sound like your office, and the first real call uses your voice and your business name.
Most owners are live before lunch on the day they sign up. The honest test is to call your own line and have the AI answer. The questions land. The summary fires. You see the intake on your phone.
Why live pickup beats voicemail
Voicemail is where service leads go to die. A homeowner who hits voicemail at 7pm and gets a callback at 9am has already booked the next name on the list. Avidra picks up live, so the conversation starts in the first ring. By the time the caller would have hung up on voicemail, the AI has already captured the caller's name and address along with the basics of the call. The follow-up callback then lands into a warm conversation, not a cold one.
After-hours and on-the-ground in London
Ice dam season in London brings active-leak calls during the first warm-up after a deep cold snap. Calls come from Old North and from across London. The phone doesn't care about postal codes. Working-at-Heights training is mandatory for any crew working over three metres above grade in Ontario, and WSIB clearance is required to set foot on a customer's property.
Common questions
What does it say about pricing?
Whatever you've approved. Most roofers default to a 'we'll quote on site' line because pricing depends on what's actually up there.
Does it handle commercial flat-roof inquiries?
Yes. Commercial intake is a separate path that captures roof type, building age, and existing warranty status.
What if a caller wants to schedule a free inspection?
The intake captures the request and gathers address, roof age, and any visible damage. Booking is on you.
Can it pause during off-season?
Yes. By month, by week, or any time you want.
Will it ask for the roof age?
Yes. The intake captures approximate roof age and material so you can prep a quote ballpark.
Try Avidra on your own number
Start free for 14 days. No card required. Plug your business number in, miss a call on purpose, and see the text fire. Free for 14 days. AI answers your phone live, or texts back the missed callers. Configure however your shop works.
Start free for 14 days