The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
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ROOFING · CALEDON
Caledon roofers: stop losing leads to voicemail
Phone rings first4.2s response30-day guarantee
A hail storm hit Sunday. By Tuesday, three claims adjusters have called. You answered the first. The other two left messages, then called the roofer two doors down.
Why this matters in Caledon
Caledon runs the same problem every other roofing market runs. Calls come in clustered, your hands are busy, and the homeowner won't wait for a callback. Look. The fix is the same: pick up the call you can't answer with a text instead of a voicemail.
What Avidra does
Avidra answers your phone with AI voice the moment a call lands. The caller hears a real voice. You get a structured lead summary on your phone, the same way a text would arrive.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
How Avidra answers your calls
Step 1 · AI picks up
When the phone rings, Avidra picks up before voicemail can. The greeting is yours, recorded or text-to-speech, your call.
Step 2 · Qualifies the caller live
The caller answers a short qualifier live on the line. The AI handles the back-and-forth in your own words.
Step 3 · Transfers to you when they ask, or summarizes when they don't
Transfer on request: 'can I talk to Mike?' routes to Mike's cell. No transfer, and the AI wraps the call with the lead captured.
Step 4 · Lead summary lands on your phone
A text summary lands on your phone. The recording link is optional and configurable.
Pick a pickup mode
You decide who picks up first. Run the human-first mode: your phone rings, and Avidra only steps in if the call goes unanswered. Or run the AI-first mode: Avidra picks up live and transfers when the caller wants a human. Most shops start human-first because the customer relationship still flows through you. AI-first makes sense once the volume is past what one person can handle.
Both pickup modes run on the Free tier. AI voice answering and SMS text-back are included at $0, with 30 voice minutes a month.
Where Avidra stops
Avidra handles the intake call, the back-and-forth qualifying, and the relay messages you ask it to send to your customers. The phone is the part it owns. The work past it stays with you and your existing tools.
The text won't quote a tear-off. It won't estimate a roof age over the phone. It won't promise an insurance-approved scope. The intake captures enough to triage. The actual roof and the actual quote stay yours, after you've been on the ladder.
The math on your missed calls
The numbers on a roofing shop your size.
4 calls/week missed$1,200 avg job$4,800 / week$20,800 / month$249,600 / year
73% of homeowners don't leave a voicemail. They call the next roofer on Google.
Avidra catches them in 4.2 seconds.
Calls roofers in Caledon actually take
The calls that land most often go something like this. Flashing repair around a chimney. Ice dam damage showing on a top-floor ceiling after a thaw. Missing shingles after a high-wind day. Skylight that started dripping after a heavy rain. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Tree limb through the roof after a wind event. Active leak during a rainstorm, water coming through the ceiling. Whoever answers first books it. Everyone else gets the voicemail tone.
What the year looks like
Peak roughly April through October. Storm-driven spikes outside that window. Winter work is mostly emergency repair and tarp jobs.
Most roofers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
Getting Avidra answering your phone
Setup is two minutes. You connect your business number to Avidra, either by porting it or by setting your existing line to ring the Avidra number. The AI picks up from then on. You edit the default intake script to sound like your office, and the first real call uses your voice and your business name.
Most owners are live before lunch on the day they sign up. The honest test is to call your own line and have the AI answer. The questions land. The summary fires. You see the intake on your phone.
Why live pickup beats voicemail
Voicemail is where service leads go to die. A homeowner who hits voicemail at 7pm and gets a callback at 9am has already booked the next name on the list. Avidra picks up live, so the conversation starts in the first ring. By the time the caller would have hung up on voicemail, the AI has already captured the caller's name and address along with the basics of the call. The follow-up callback then lands into a warm conversation, not a cold one.
Common questions
Will it work for storm-chase calls?
Yes. The intake can branch on hail or wind events and capture the storm date for insurance correlation.
Will it ask for the roof age?
Yes. The intake captures approximate roof age and material so you can prep a quote ballpark.
Can it ask if it's single-family or multi-unit?
Yes. Property type and number of stories are standard intake questions.
Will it tell the homeowner to call insurance first?
If you set the script to mention insurance, yes. Most roofers add a 'have your insurance info ready' line for storm-damage calls.
What does it say about pricing?
Whatever you've approved. Most roofers default to a 'we'll quote on site' line because pricing depends on what's actually up there.
Try Avidra on your own number
14-day free trial. No credit card, no contract. If it doesn't catch your first missed call, you don't pay. Free for 14 days. AI answers your phone live, or texts back the missed callers. Configure however your shop works.
Start free for 14 days