The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
Asad
PLUMBING · THUNDER BAY
Never miss a plumbing service call in Thunder Bay
Phone rings first4.2s response30-day guarantee
The person who covers your phone when you can't is good at it. The third call about a leaking water heater is the one they had to put on hold. No third hand and the day doesn't slow down.
Three things plumbers push back on
“I get a lot of solicitation calls, this will waste my time”
Solicitation callers almost never engage past the first exchange. The AI asks for the job basics. If the response is a sales pitch, Avidra files it and you don't see it. You see real lead replies.
“won't customers feel ghosted if the bot answers and not me”
The AI tells the caller you'll be in touch and offers to transfer when they ask. The bot's job is to keep the conversation warm, not impersonate you. Your call is the close. Most homeowners would rather get a fast response than voicemail in five days.
“what if it can't answer a real plumbing question”
It doesn't try. The AI says you'll get back to them, asks for the basics so you can quote intelligently, and stops there. Pricing, scope, and any actual diagnosis stays with you. The product is intake, not advice.
How Avidra runs both channels
Step 1 · AI picks up live, or texts back if you miss it
Avidra answers every call the moment it lands. If the call still rolls to voicemail for any reason, the SMS text-back fires the same way as the missed-call mode.
Step 2 · Qualifies the caller on whichever channel they're on
Same intake script runs on voice or by SMS. The caller is asked the same questions either way.
Step 3 · Transfer to you on call, or summary to your phone
Transfers happen on voice. Summaries happen on SMS. The format depends on the channel, but both end up on your phone.
Step 4 · The SMS thread stays open after, so they can text follow-ups
After a voice call ends, the SMS thread stays open. The caller can text follow-up questions and the AI keeps the conversation going.
How you wire it up
Avidra runs two ways. Keep your existing business number and forward to Avidra only when you can't pick up. The caller reaches you first. The AI handles the miss. Or use the Avidra number directly and let AI pick up every call, transferring to you when the caller asks. Most shops start with the first setup. The second works better once you've grown past one person on the phone.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
What Avidra does and doesn't
Avidra answers calls live with AI voice, or texts missed callers back if you'd rather. It runs your intake script. It captures jobs and relays messages to your customers when you ask. What it doesn't do: write your invoices, schedule your techs, replace your dispatcher, or pull customer history from your CRM.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
The numbers on a plumbing shop your size.
10 calls/week missed$400 avg job$4,000 / week$17,333 / month$208,000 / year
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
Calls plumbers in Thunder Bay actually take
Most of these will look familiar. Garburator humming but not turning. Kitchen drain backing up on a weeknight. Water heater that stopped making hot water this morning. Leaking toilet flange the homeowner can see through the ceiling. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Sewage backing up onto a finished basement floor. Burst supply line spraying into a ceiling. Whoever answers first books it. Everyone else gets the voicemail tone.
What the year looks like
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
Most plumbers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
How setup actually works
Setup is forwarding plus a script. Your existing business number forwards to Avidra so the AI picks up live calls and catches the ones that ring through to voicemail. You edit the default intake script in both directions. Voice and SMS share the same questions.
Most owners are live the same day. The test is a single call from another phone. The AI answers the call, walks the caller through the intake script, and captures the lead. After that, ring busy and watch the text-back fire.
Why speed matters more than channel
The lead is warm for about five minutes after the call. After that, the caller has scrolled to the next name and most likely already dialed. Email lands too slowly to matter for booking decisions made in that first five minutes. A text-back inside seconds keeps the caller engaged through a short intake while you finish the current job. By the time you call back, the lead is qualified and already expecting your voice.
After-hours and on-the-ground in Thunder Bay
Cold snaps in Thunder Bay push burst-pipe calls into the after-hours queue every winter. TSSA-licensed work is required for gas-fired water heater swaps in Ontario. Backflow prevention testing on some municipal accounts needs a CCCDI-certified tester on file.
Common questions
Will it disclose my dispatch fee?
Yes. Most plumbers add a 'service call fee is $X, applied to the job if you proceed' line to the script. The caller sees it before they commit.
Will my customers know it's automated?
The text doesn't pretend to be a person, but it doesn't announce itself as a bot either. It says it's your office and that you'll be in touch.
Does it work for emergency-only after-hours?
Yes. Configure the after-hours script to acknowledge emergencies only and book non-emergencies for the next business day.
What if the homeowner asks for a specific tech?
The text asks who they worked with previously. The answer is captured in the lead summary for your dispatch.
Will it tell the homeowner I'm booked three weeks out?
Only if you've set that as a hard rule for the script. By default, Avidra captures the lead and lets you decide whether to take it.
Try Avidra on your own number
14-day free trial. No credit card, no contract. If it doesn't catch your first missed call, you don't pay. The product doesn't change by city. Thunder Bay plumbers get the same thing every other market gets.
Start free for 14 days