The promise
If Avidra doesn't recover 3 booked jobs in your first 30 days, I refund everything and disconnect you myself.
No forms. No retention call.
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PLUMBING · AJAX
What a missed call costs an Ajax plumbing shop
Phone rings first4.2s response30-day guarantee
Saturday night, 9:43pm, a burst pipe call comes in from a homeowner in Ajax. They need someone now. Your voicemail box was full from Friday and they never even got the tone.
What Avidra does
Avidra is a text-back system that runs the second you miss a call. The caller gets a real reply, not a voicemail loop. You get a structured lead with the basics filled in.
The text doesn't replace the human conversation. It buys time for it. You still call back. You still close the job. Avidra just makes sure the lead is warm and the basics about the homeowners are in your inbox before you do.
Where the math breaks even
Break-even is one recovered job a month for almost every plan tier. If Avidra catches one plumbing lead in the trial that would have gone to voicemail, you're already ahead on the year. The trial period is 14 days, so the math has the chance to prove itself before you're paying.
Two ways to set it up
Two setup paths. Path one is forwarding: your existing business number stays the front door, calls ring to your phone, and Avidra only catches the unanswered ones. Path two is direct: the Avidra number is the front door, AI picks up every call live, and it transfers to your cell when the caller asks for a human. Most one-truck shops use path one. Larger shops with reception coverage usually move to path two.
The Free tier includes both AI voice answering and SMS text-back, so the pickup-mode choice doesn't cost extra.
The phone end of your shop
Avidra owns the phone end of your shop. It picks up calls, runs the qualifier, captures the job, and relays the messages you ask it to send. Everything past the phone stays with you. Pricing, scheduling, dispatch, billing all live in your existing tools.
The text won't promise a 2pm slot. It won't quote a dispatch fee unless you've configured one in the script. It won't argue with a homeowner about whether they need a snake or a hydro-jet. The diagnosis and the price stay with you.
The math on your missed calls
The numbers on a plumbing shop your size.
10 calls/week missed$400 avg job$4,000 / week$17,333 / month$208,000 / year
73% of homeowners don't leave a voicemail. They call the next plumber on Google.
Avidra catches them in 4.2 seconds.
Calls plumbers in Ajax actually take
The calls that land most often go something like this. Sewer smell from a basement floor drain. Main shutoff that won't fully close. Leaking toilet flange the homeowner can see through the ceiling. Outdoor hose bib split after a freeze. Each one is a job you'd close if you could pick up the phone.
After-hours patterns are tighter. The urgency is higher and the timeline is shorter. Sewage backing up onto a finished basement floor. Burst supply line spraying into a ceiling. Whoever answers first books it. Everyone else gets the voicemail tone.
What the year looks like
Burst-pipe calls spike from late November through March. Drain calls run year-round with a small May bump from spring renovation work.
Most plumbers can predict the peaks. The trick is keeping pickup steady through them. Avidra doesn't surge-price during your busy weeks and doesn't go quiet during the slow ones.
Setup is short
Setup is a 10-digit phone number and a short script. You forward your missed calls to the Avidra number that gets assigned at signup. You edit the default intake script to match how you talk to a new lead. That's the whole setup.
Most owners run their first real test inside an hour of signing up. The honest test is to miss a call on purpose from a friend's phone and watch what happens. The text fires. The follow-up questions land. You see the lead summary on your phone.
The five-second window
Speed is the whole game. A caller who got voicemail and then got a confirmation email twenty minutes later has already booked the next number on the list. A text-back inside five seconds reads as a real reply. The caller responds while they're still mentally on the call. The human callback then lands into a warm conversation, not a cold one.
After-hours and on-the-ground in Ajax
Cold snaps in Ajax push burst-pipe calls into the after-hours queue every winter. Calls come from downtown Ajax and from across Ajax. The phone doesn't care about postal codes. TSSA-licensed work is required for gas-fired water heater swaps in Ontario. Backflow prevention testing on some municipal accounts needs a CCCDI-certified tester on file.
Common questions
What does the text say about pricing?
Whatever you've configured. Most plumbers use a 'we'll quote on site' default. Avidra never volunteers a price you didn't approve.
Can it ask whether the water has been shut off?
Yes. The script includes a shutoff-status check for emergencies. The answer lands in the lead summary.
What if the homeowner asks for a specific tech?
The text asks who they worked with previously. The answer is captured in the lead summary for your dispatch.
Will it handle a 2am burst pipe call?
Yes. The text fires the same way at 2am as it does at 2pm. Most homeowners with a burst pipe text back within seconds. You see the lead and decide whether to take it that night.
Will it tell the homeowner I'm booked three weeks out?
Only if you've set that as a hard rule for the script. By default, Avidra captures the lead and lets you decide whether to take it.
Try Avidra on your own number
Run the trial on your own line for two weeks. The first missed call you catch usually pays for the year. Free for 14 days. AI answers your phone live, or texts back the missed callers. Configure however your shop works.
Start free for 14 days